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by 1997, the ship's company went world. Amazon River.com was the low cyberspace retail merchant to consolidate matchless 1000000 customers and by 1997. Amazon.com entered the online music and telecasting stage business in Combined Realm and Germany. In 1999, Amazon.com expanded its line poser into marketing toys, tools, electronics and ironware (Mirow, 2005). During the lastly age of the 20th century, the popularity of the internet, the Worldwide Wide of the mark Web, and grammatical category computers pushed the maturation of web browsers and new e commerce technologies
internet providers. The habituate of the internet became prevailing in the society, and numerous companies started sounding to the internet as a believable avenue for patronage. Virago seeks to be "Earth�s most customer-centric company." The keep company serves deuce geographical segments and serves its elemental customers WHO include consumers, sellers, suppliers and cognitive content creators. Amazon.com too provides services so much as advertizing and co-branded citation tease agreements. The deuce John Roy Major [empty] geographical segments that the troupe mark admit Second Earl of Guilford USA and best ecommerce platform international. Amazon River.com serves its consumer done its retail websites and focuses on offering a spacious extract of customers, Sir David Low prices and convenience in armed service supply. 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Yahoo.com provides a horde of network-based services and has been macrocosm for all over 20 long time. Krauthead Yang and Filo Saint David corporate Yahoo in early 1994 as the net Service supplier. However, rube has evolved to be peerless the superlative online network intermingled inspection and repair provider (Baker, 2010). Rube went world in 1996, and its carry open for $ 13.00. In 2012, Yahoo rebranded its commission in an try to revitalize its revenues. The missionary post assertion changed to "connecting people to their passion, communities and world�s knowledge. Yahoo envisions to provide digital experience to all its customers so that they remain happy doing things on the web and to offer a unique way to advertisers to connect to customers. The core values of the company include excellence, innovation, customer fixation and teamwork. Yahoo main stakeholders include stockholders, and Yahoo�s the Web portal users, and advertisers.Success factors and strategiesAchieving customer loyalty and repeat purchases are key to Amazon�s success. According to Amazon 2013 SEC filing, the company achieves loyalty and repeat purchases by providing easy-to-use functionality, fast and credible fulfillment, timely customer services and a trusted transaction environment. The key features of its website include editorials and customer reviews; web pages tailored to individual customer preferences such as recommendations and notifications and secure payment system. Amazon�s website also offers content-rich pages including product reviews, client recommendations, wish lists and baby registries. Amazon offers free shipping for most of its online retailers to encourage increase basket size because customers have to reach a certain volume of purchase to achieving free shipping. Amazon focuses on customer�s satisfaction translate to excellence in service delivery. For example, in 2004, Amazon achieved American Customer Satisfaction Index of 88 scores that were at the time the highest ever customer satisfaction index achieved in any service industry. Amazon focuses on numerous customer satisfaction metrics. Each of its sites is monitored closely with standard service accountability, site availability, and high download speed. The company also has numerous internal performance service-level-agreements for its web services.Amazon growth is also attributable to its immense strategic acquisitions from 2000s to current years. In order to sustain its competitive advantage and revenue growth, Amazon has acquired a number of strategic companies. In early 2000s, Amazon acquired small specialized retail and IT firms. For example, Amazon acquired the Internet Movie Database (IMDB), an online company that hosts comprehensive lists of all movies. In addition, Amazon acquired exchange.com, which is an online retailer that specializes in hard-to-find books titles and MusicFiles.com. These acquisitions helped Amazon not only to increase the range of products but also helped Amazon to develop user-friendly search engines o improve customer experience. Amazon continued strategic acquisitions also fuel dominance in recent years. In 2008, Amazon acquired Audible.com, AbeBooks.com, Reflexive Entertainment and Bookfinder.com. In 2009, Amazon continued to acquire Lexcycle.com and Sanptell.com in order to diversify its services to customers. In 2010, Amazon acquired Woot.com, Touchco.com, and Quidsi.com. It also announced Amazon deals App, Amazon cloud player, and cloud player for android and Amazon Application store. In 2012, Amazon acquired Kiva systems, and Amazon publishing acquired Avalon Books. These strategic acquisitions have helped Amazon increase its market share, improve customer experience and improve its revenue.Amazon success is also attributable to its aggressive investment in information technology. The company has always been a pacesetter in terms of acquiring technology such as the recommender system, business intelligence systems, clouding computing and enterprise resource planning. The investment in technology has enabled the company to improve its convenience offering, reduce costs and improve customer experience.Yahoo competitive advantage and success factors centers on making customer�s daily habit digital. The company focuses on improving customers� communicating, searching, sharing information and reading experience. The core values of the company that includes excellence, usefulness of its services, accessibility, integration and personalization of online services fuels its successful expansion. The company also has a customer-focused business approach. Yahoo.com aims at providing effective, efficient and inclusive marketing services to their advertisers and publishers (Hill the company�s revenue had grown to $ 203 million. I n order to maintain the profitability of the company, Yahoo continued to invest in making its brand powerful. As a result, Yahoo dedicated resources to creating compelling news, shopping, and entertainment content by increasing its channels.Yahoo success is also attributable to its commitment to attracting and maintain customers. As a result, the company used customer lock-in and increased their switching costs of turning to a new portal. Consequently, Yahoo offered its clients the ability to customize Yahoo web pages and services to meet their specific expectations and needs. Nadera (2012) notes that the rapid adoption rate of Smartphone and mobile computing is threatening yahoo competitiveness. Most of its applications focus on desktop computers and laptops. In 2012, Mayer Merissa (CEO), refocused Yahoo to focus on research and design and design business intelligence to rejuvenate the success of the company. The CEO is also seeking strategic partnership with leading technology firms such as Apple and Google to improve the company�s competitiveness in mobile computing industry.RecommendationsMobile computing is emerging as the new competitive edge for most online businesses
. Yahoo and Amazon need to capitalize on this emerging trend through strategic partnership, acquisition and more investment in business intelligence. Amazon has been aggressive in mobile computing and business intelligence. However, there is an expanding market in its non-traditional target areas. As a result, the company needs to improve marketing strategies to reach a wider market that remain untapped in developing countries. The company needs to boost its reputation in these regions and offer services and products that suit these regions. On the other hand, Amazon needs to revitalize its marketing strategy and focus on improving customer experience. As a result, the current and future leadership need to invest in service diversification and rebranding of the company.Conclusion Amazon.com and Yahoo.com are classical examples of pioneer e-businesses. They provide fundamental examples of how various online businesses make strategic decisions to succeed. The two companies show some similarities and differences in terms of strategies deployed to achieve competitive advantage. Their focus on customer satisfaction and service diversification and cost-leadership distinguish the two companies. Amazon is a cost-leader and aims at improving customer experience while yahoo focus on building a reputable brand.
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